We are excited to announce our latest new arrivals from PURA VIDA. These stackable bracelets are the ultimate beach accessory. The above super babes are rocking Pura Vida bracelets in Sports Illustrated and Victoria Secret Swim! 

Not only do these bracelets look great paired with a bikini, but the story behind the brand is really inspiring. To read about how a five week college graduation trip to Costa Rica turned into a business venture for two Southern California friends Griffin Thall and Paul Goodman, visit the Pura Vida Blog.   

Pura Vida Bracelets: The Story Behind The String from Pura Vida Bracelets on Vimeo.

 In addition to being a kick-ass startup, Pura Vida is also a member of One Percent for the Planet and donates a portion of its proceeds to the Surfrider Foundation, a grassroots foundation dedicated to cleaning up beaches and oceans around the world.

We LOVE to give back and LOVE brands who do too!