Why is Swimwear so Expensive?

You're not alone if you've ever thought to yourself, "Swimsuits are so pricey." Even yet, you might be shocked to hear that there are actual factual reasons behind this. Sure, designers want to earn as much money as possible, but that's not the main reason you shell out hundreds of dollars every summer to look cute on the beach. The factors range from the sort of material utilized to design and innovation.

Gene Top in Leopard Print

Gene Top in Leopard Print

Need of Swimwear

Yes, it is your (our) fault that a car payment is comparable to the cost of a high-end suit. Companies realize that we'll want the most up-to-date designs and technology no matter what industry we're talking about. Every year, there are new trends that all of the influencers follow. You’ll go insane and buy all the swimsuits. Prices remain high because we are willing to buy the next best thing.

Full color bikini sets

Full color bikini sets

Looks are important

Shopping for a swimsuit is one of the most challenging tasks for most ladies. Women are self-conscious about their bodies. And guess what else? No matter who you are, the part of your body you wish to change is likely to be on full display while wearing a swimsuit. Designers are aware of our concerns, which is why they anticipate how we will shop for flattering swimwear, which, in this case, isn't necessarily a negative thing. They go to great lengths to ensure that the bottoms suit your curvy/bubbly/skinny/flat butt! They do the same thing with your top half, which is challenging to create. You will channel those same sentiments if you have a bikini that looks and feels fantastic. Feeling confident and sexy is something that most people will pay hundreds of dollars for without hesitation.

One piece olive swimsuit

One piece olive swimsuit

Fitting of Swimwear

A poll on swimsuits was done by a company that focuses on insights into all retail elements. They discovered that the fit of a swimsuit is far more essential than any other consideration. Comfort, style, quality, and even price are all ranked by how a swimsuit fits. In the eyes of the consumer, fit takes precedence over price. You can bet your bottom dollar that if corporations have this information, they will raise their prices if they know they have a good product on their hands. Swimwear sales totaled 4.6 billion USD in 2017. Analysts predict that the cost of suits, as well as the technologies that will make them fit and look better than ever before, will drive up swimwear sales.

Buying of Swimsuits Every Year

Designers are aware that clients purchase new bathing suits every year. Women will get rid of their old suits and replace them with new ones. Every summer, something is thrilling about trying on a new swimsuit. Companies are aware of this as well. Every year, they come up with new styles and fabrics to suit our desire for novelty.

Fashion keeps evolving 

You've seen swimsuit fashion and innovation in action if you've watched the Summer Olympics! The bodysuits that swimmers wear have new technology and styles every year. Because humans have a desire to be better, quicker, and more robust, technology and designs are constantly evolving. These new designs were so successful during the 2012 Olympics that they were made illegal. That's true, and technology had improved to the point where records were being broken on a daily basis, prompting the Olympic Committee to prohibit them.

Customization in the Industry

Everything can now be customized in this day and age. You can personalize your car, home, phone, and business, and now you can personalize your suit. This personalization comes at a cost. Prices are rising as more bespoke options are added. Bikini tops and bottoms are typically sold separately these days. Because we are humans, not ideal aliens, our bust may be an A cup while our butt is an XL. Alternatively, vice versa. Huge boobs on a little butt. Swimsuits that aren't marketed in pairs cause a lot of stress for the maker. They must essentially make educated guesses about how many of each size and style should be printed. This invariably raises prices, prompting you to go for your credit card.

Hailey One Piece in Honey

Hailey One Piece in Honey

Pricey Materials

It's safe to claim that today's swimwear would be less expensive if cheaper fabrics were used. Bathing suits of the 1940s and 1950s were composed of rayon jerseys and cotton mixes. That is not to argue that it is preferable; thank heavens, that is not the case today. Nylon, lycra, spandex, neoprene, and polyester are some of the materials used. These are the most common swimsuit materials. These are also quite costly. When you compare the cost of spandex to the cost of non-stretch materials like cotton, it's easy to see why swimsuits are automatically more expensive than your favorite t-shirt.

Bikini set in white

Bikini set in white

No one wants a cheaper one.

For the good old days of low-cost swimwear, that bikini didn't cost a lot of money to buy, and it didn't cost a lot of money to create. You can't afford to have a bikini that stretches out these days. We, as women, require assistance in a variety of areas. When a wave slams against you or you dive into the sand to save that spike, they have to stay put. It takes to make that ideal suit well worth the extra money.


You're paying for the Pink Tax the same way you're paying for bags because you don't have pockets and spend your money on feminine hygiene products. The Pink Tax is frequently defined as price discrimination based on gender. It was named after the color pink since anything of that hue would be more expensive than something of a different hue. It has progressed into outright gender discrimination, as many products designed for women are significantly more expensive than those designed for men (i.e., razors, body wash, shampoo, conditioner, swimsuits, etc.). According to News, women's razors are 11 percent more expensive than men's razors, while women's shampoo is 50 percent more expensive. As a result, it's understandable that swimsuits would be subject to the same price discrimination.

Chris Bottom in Ribbed Pink


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With love, the Ishine team.  

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